Showing posts from: General Appliance Care & Advice

Appliance Reviews

User submitted reviews are such a vital part of the online buying process that we no longer simply hope we’ll find them; we expect them to be there. Reviews add objective opinion and harness the most powerful marketing tool in the world: word of mouth. And it’s not just about finding products that only have great reviews.

On that note, we love this new website www.appliance-reviews.co.uk. The site is for reviews of appliances themselves, rather than their spare parts, but there’s tonnes and tonnes of useful content. There are thousands of comprehensive reviews on all manner of kitchen appliances, and you can even see what appliances people who are similar to you are buying and reviewing. There are also video reviews, as well as a price comparison tool for each model. We reckon it’s a great tool, and recommend it when the time comes that one of your appliances is no longer fixable.

How to How To – A Brief Guide

Over the last year or so we have been making an effort to provide a more helpful ‘fix it yourself’ (FIY for short) web experience by creating our own ‘How To’ videos. At the time of writing we’ve got over 130 videos, with 750,000 total views, across 12 video sites. The vast majority of these are viewed on our Advice Centre and YouTube channel.

However, we are just a small drop in the web’s ‘How To’ ocean. Here’s a look at some of the best FIY the web has to offer:

The biggest of the bunch is eHow.com, formerly known as Expert Village. Their eHow Home and eHow Home Appliances sections have a load of FIY gold. Its user-submitted content varies wildly in quality and usefulness but the sheer amount of articles and videos make it a great resource. It’s also very US-centric, so you’ll have to sift through a lot of propane burner and termite infestation stuff to get to anything relevant for repairs or appliances in the UK.

5min.com is a personal favourite. Its home appliances section has a lot to look at, and (unlike eHow) all the ‘fix its’ are in video format.

wonderhowto.com is a great little site with over 400 home and garden appliance videos. The range of videos is great however the video player is a little odd in that it doesn’t have any controls. You can’t forward, rewind or seek to any point the the video – essential for playing and replaying parts of a ‘how to’ video.

Lastly, for a broader insight into how appliances work on either a practical or scientific level howstuffworks.com is brilliant. It has an appliances section with great interactive articles like how refrigerators or microwaves work. Fantastic brain food, and great for getting a wider understanding of how and why appliances are put together.

Happy FIYing.

Pressure Washer Soap And Water

My Dyson DC25 Adventure

Hubert is working with the eSpares marketing team for a couple of weeks on a work experience placement. Yesterday, he was tasked with being the video production assistant on the filming of some Dyson DC25 fix-it videos. We asked him to write a few words on his experience of the day:

I’ve always thought that instructional videos must take seconds to make; grab the product, grab the part, get an expert and voilà – “Thanks for watching!”. However, I got the chance to join the eSpares team for a video shoot as a part of my work experience.

As soon as the planning commenced, I realised that I’d obviously been quite wrong. It’s a much more complicated process, luckily sped up by great feedback from the eSpares community. It all starts long before the shoot with planning of what videos to make and which spares to feature, based on customer reviews and questions. The video team works with the customer service team to establish what kind of queries eSpares customers have been asking to establish what videos are likely to be needed most.

The main purpose, obviously, is to help the customers fix it themselves with appliance spare parts – but it is also to point out the easiest ways of doing that. Before the day of the shoot, all the customer reviews of the products to be featured are carefully examined for anything that eSpares customers have learnt and taken the time to share. Scrutinising the reviews of the Dyson DC25 spares was actually my job this week, so I hope I did a good job of it.

Once we got there, the first thing we had to do was to set up the working area and to perfect what we had to do. Before instructing customers, the eSpares video team like to do the actions they are showing a bunch of times just to make sure it’s been done right and perfectly – in this case it involved assembling and dissembling the Dyson DC25 over and over again.

After that’s been done, it’s time for shooting; as with any movie, it may either take one perfect take or absolutely loads of tries to get everything spot on. Throughout the day, in a flurry of good and bad attempts, coffee breaks and lunch, we managed to get some really good takes, thanks to the patience of Helen (the video star) and Gabe (the director).

You can see the videos on the website and YouTube in a few days; for now, I hope I have indeed helped a bunch of Dyson DC25 owners to service their machine.

I'm never going to buy a new appliance again

One of the obstacles that we’ve had with our help videos is that we’re a bit limited to the appliances featured based on what our team members own. We’ve got to hold our hands up, we’re a thrifty bunch and we didn’t want to shell out a lot of money on new appliances for our videos.

Mike got the idea to source old broken appliances on eBay, trying to get them as cheaply as possible, just to see what we could get.

Here’s what we bought…Read more