And so I find myself preparing my first contribution to the new eSpares blog with heavy eyes, a headache and a general sense of weariness. Alas, last night I overindulged and today I am paying in kind. There is, however, a good reason for my sorry state today; last night, I went to the Econsultancy Innovation Awards Winners’ Dinner to collect the Most Innovative Digital Marketing Team Award. Now, I’ve never been to anything even remotely awards-related before. The closest I’ve come is watching the 2005 Brit Awards on TV, so it was with slight trepidation that I accepted the invitation to collect the award on eSpares’ behalf. My uncertainty was compounded when I found out the do was being hosted at the Park Lane Hotel – a place so swanky I thought I mightn’t even be allowed in.
As we’ve got a massive website and quite a large digital marketing presence it’s easy to think that there’s a huge team that runs eSpares. Truth be told we only have 70 people on our team and in relative terms we’re actually quite a small company. In that respect we find it remarkable that we’ve been able to achieve such accolades as being nominated for the Etailer of the Year against the likes of Marks and Spencers, Argos and Ocado.
Sugru is a really cool new product that I’ve been boring my colleagues about for a couple of months now. It’s a silicone molding clay/glue that you can shape to fit more or less anything. It sticks to most things, cures overnight and is flexible, durable and heat resistant. It’s one of those things that you can’t quite believe hadn’t already been invented.