One Million How To Views
October 22, 2010 | Uncategorized | 2 comments
We recently passed a milestone that has left us all here at eSpares Towers pretty pleased with ourselves. The milestone? We surpassed 1,000,000 views of our How To videos across the websites that we share them on.
Allow me to get slightly misty eyed for a moment. We created our YouTube channel back in December 2008 and uploaded a handful of videos that we recorded in eSpares staffers’ houses. Since then, we’ve seen the video operation grow so that we now have a permanent set, seasoned presenters who really know their stuff, a full time, dedicated video production staffer and 160 (and counting) How To videos.
Here’s to many more videos, and I hope that we can continue to help you all fix your appliances yourselves.
Tags: eSpares, How To Videos
2 Comments
Ewinkler
on October 28, 2010 at 9:43 am -
Hi Rory
While waiting in a dispirited way for the answer to my question (does the Hotpoint bottle shelf fit a Hotpoint model HM3121?) my eye strayed to the rest of the site.
Then I saw fave and familiar icons such as Facebook and Twitter, and this blog.
I had thought I was in some mechanical world of spares – a cold alien place that I just had to leave as soon as possible – but this blog has totally humanised the site for me.
I work in social media and this is a great example of how a blog is like chatting to a friendly informed expert-shopkeeper – as opposed to the anonymity of a shopping till.
The blog is well-written, clear and informative and a relevant and valuable addition to the site.
As you say: Doing our best to make spare parts sound interesting. Yup, goal achieved.
Well done! I am going to use this as an example in my work!
Elisabeth
Rory
on October 29, 2010 at 9:32 am -
Hi Elisabeth, really glad you like the blog ‘n’ all, and honoured to be used as a good example! It’s a rare thing for me. Keep checking back, we’ve got plenty of stuff in the pipeline.