Website Changes – New Product Page

The main objective with the redesign of our product landing pages was to get rid of all the clutter. Have a look this is the old design…

And now for the new….

We decided to get rid of the ‘Related Products’ column at the left of the page to allow the focus of the page be completely on the product you clicked on.

Another important area we wanted to look at was the “Fits the following Appliances” section:

The new design has appliance models listed in a table format. Once you select your model and appliance type you can easily find your model number and be sure this is the part you need.

One of our favourite new features is an add to basket box that follows you as you scroll down the page so you don’t have to waste time scrolling back to the top of the page to add it to your basket once you have made your decision to purchase the product.

Overall I feel the newly designed product pages will make it easier and quicker for customers to be confident the part fits their appliance, making their time spent on the website a more relaxed and enjoyable experience.

Tags: eSpares