Tag archives for: eSpares

Rubber Plant

Sock It To 'Em

A lot of planning goes into every How-To video we shoot. A general rule is for every day’s worth of filming we do, a day’s worth of planning goes in to it too. Usually, Gabe, the director/editor/cameraman/Mr. Fix It, heads down to the set a couple of days in advance.

Once he’s had a hearty sausage roll from Kucci Cafe just around the corner, he sets about literally deconstructing the whole appliance we’re due to work on down to the sum of its parts.

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All About eSpares And More

All About eSpares

Have you ever wondered what our Call Centre looks like? Been curious as to how many ties David Stirling, the eSpares Finance Director has? Wonder no more. All this thoroughly fascinating information, and much more, can now be found on our brand spanking new About Us page.

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Star Gazing

Today we’ve been mostly working hard editing videos and generally catching up with the weekend. We’ve also been looking forward to the watching the International Space Station pass overhead at about 5pm. If you’ve got Monday blues, this photo’s for you. A mountain in the Andes mountain range taken from aboard the ISS.

Website Changes – New Product Page

The main objective with the redesign of our product landing pages was to get rid of all the clutter. Have a look this is the old design…

And now for the new….

We decided to get rid of the ‘Related Products’ column at the left of the page to allow the focus of the page be completely on the product you clicked on.

Another important area we wanted to look at was the “Fits the following Appliances” section:

The new design has appliance models listed in a table format. Once you select your model and appliance type you can easily find your model number and be sure this is the part you need.

One of our favourite new features is an add to basket box that follows you as you scroll down the page so you don’t have to waste time scrolling back to the top of the page to add it to your basket once you have made your decision to purchase the product.

Overall I feel the newly designed product pages will make it easier and quicker for customers to be confident the part fits their appliance, making their time spent on the website a more relaxed and enjoyable experience.

One Million How To Views

We recently passed a milestone that has left us all here at eSpares Towers pretty pleased with ourselves. The milestone? We surpassed 1,000,000 views of our How To videos across the websites that we share them on.

Allow me to get slightly misty eyed for a moment. We created our YouTube channel back in December 2008 and uploaded a handful of videos that we recorded in eSpares staffers’ houses. Since then, we’ve seen the video operation grow so that we now have a permanent set, seasoned presenters who really know their stuff, a full time, dedicated video production staffer and 160 (and counting) How To videos.

Here’s to many more videos, and I hope that we can continue to help you all fix your appliances yourselves.

Who Contributes to the eSpares Blog?

Today I realised that ever since we started the blog, we’ve never formally introduced ourselves. That’s more than six months and almost 80 blog posts, and you could say that’s just bad manners. So let me put things right for you, reader. I know you can see who contributed what with those natty little photos at the bottom of the post, and there’s an About Us page too, but let me do this properly.

Since we started this blog, we’ve had several contributors. Samara used to post, but she has since decided, probably quite sensibly, to live in California. I’ll certainly be quite envious as the days shorten as we get closer to Christmas.

But let me give you a quick rundown on the current contributors. There are six of us – all five members of the Marketing team, and an IT brain as well…

Matt is our Marketing Director, you may remember him from such films as How a tumble dryer works. He’s the boss of the Marketing team, and also stars in loads of How To videos. He tends to blog about technical spare part stuff as well as sharing great money saving tips.

Next there’s our Web Analytics Manager Mike. He’s the guy who goes over our site’s visitor stats with a fine tooth comb – which is why you’ll see him blogging about stuff like eSpares supplying spare parts to 122 different countries.

We’ve got over 140 videos, and Gabe is the guy responsible for shooting and editing them, deciding which videos people want to see and all the logistics that go along with it. He also manages all our video channels – so with Gabe, posts are gonna be pretty video-centric.

Esmé is our Designer – every page on the whole of our website has been designed by her with a whole lot of talent and a good amount of patience too. We constantly try to improve the look and feel of the website, and you’ll see her periodically blog about site updates and improvements. It’s our IT department who make these improvements come to life, with their endless coding, testing and all the technical stuff (a complete mystery to me). David is our IT Director and although he’s not posted yet, we’ll let him off – they’re pretty darned busy in the IT department.

Last of all there’s me, Rory. I’ll be the most regular poster and will post about anything at all, from our new office stereo system to cool videos of mini water cannons.

You’ll be hearing from us soon…

(Left to right) Matt, Esmé, David, Mike and I – the eSpares bloggers. Gabe’s not in it because he’s off today!