Do retailers and businesses belong on Twitter? Our answer is yes; particularly if they want to offer superior customer service and accessibility. If, as a business, you are looking to represent your brand via Twitter we would recommend that you write a letter of intent for your customers. If you’d like an example of what we’re talking about here’s our Twitter Manifesto.
eSpares Twitter Manifesto
We’ve been on Twitter for over a year now with the username @eSpares. With Twitter increasingly growing in popularity and more and more companies getting online we feel that it’s our duty to outline our purpose on Twitter and why you should follow us. Here’s our Twitter manifesto and the top 5 reasons why you should follow @espares:
- Money off offers: If you’re looking for an eSpares voucher code then Twitter should be where you look first. We don’t participate in voucher code websites because they charge companies to be listed. We strive to keep our prices low, and our price match guarantee in place, which is why you’ll only find an eSpares promotional code on our Twitter account or emailed directly to your inbox. Making our promotional codes exclusive to twitter and our mailing list saves us money, and we want that savings to be passed onto our biggest fans.
- Appliance help and advice: We’re on Twitter for you to use as a resource. Tell us in 140 characters about your appliance woes and we’ll do our best to find you an easy and inexpensive solution. Of course you can also email us all your appliance details here, and we’ll make sure you get the right appliance spares for your machine. Based on our November 2009 survey eSpares customers save up to £100 a time when they fix an appliance themselves, which is why it’s worth taking a bit of time to find the right spare part for your machine.
- You’ll get a response: Tweet any message to @espares and you’re pretty much guaranteed a response. You can give us feedback on what the next fix it yourself video should be or simply let us know what you had for lunch. We’re interested in you and what you have to say.
- Our CEO hasn’t figured Twitter out yet: He’s a pretty hip guy but the fact that he hasn’t quite yet figured Twitter out means that we don’t do ‘corporate style’ tweets. This means that you’re just as likely to hear about knitted meerkats dressed in Star Trek uniforms as you are to hear about Mike’s obsession* with flapjacks. We promise that you won’t ever get a barrage of spammy tweets from us; we’d rather tweet about things that we find genuinely interesting enough to share.
- You’ll have a follower in us: We’re interested in using Twitter to get to know our customers better and we will follow everyone who looks to have a genuine Twitter account. And you needn’t worry, if you do start to follow us you won’t get a spammy automated direct message that tries to link you back to our website. We’ll only DM you if it’s a relevant message that only you should see.
We follow these 5 principles in the work that we do on Twitter. If you’d like to see for yourself you can visit the eSpares Twitter page. If you’d like to follow us you can also do so from that page. We hope to see you soon on Twitter!
If you’re already on twitter, here’s our manifesto in 140 characters: Follow us, we want to hear from you. We’ll do our best to pass on exclusive savings to you and get you all the appliance advice you need.
*Mike would like to clarify that “it’s not an obsession, it’s a passion.”