It is a great pleasure to announce that today’s post has been written by a guest. This guest is a customer who got in touch via Twitter after buying a couple of parts to repair his broken dishwasher, and decided to blog his Fix-It Story. Without any further ado, I leave you in the capable hands of Jonathan Crouch…
Showing posts from: General Appliance Care & Advice
January is traditionally a month in which people knuckle down and try to stick to their resolutions. Gym membership applications go through the roof, schedules are cleared for family time… if you think about it, it’s actually a positive and uplifting time of year.
The unexpected expense of a broken appliance is not something any of us needs right now. Thankfully, the Advice Centre is packed full of helpful videos and articles that show you how to fix it yourself, as well as maintenance tips that help prolong the life of your all your appliances.
Picture the scene, your four year old is maniacally unwrapping the remote control car he’s been banging on about since at least September. Overcome with joy at finally receiving the toy he’s been after so long, he immediately wants to take it for a test run. He grabs the controller, pushes the forward joystick…
nothing. Read more
The digital switchover is well under way. Have you switched over yet? If you’re not sure, Digital UK have a location checker on their website, which tell you if you’ve switched over, or if you haven’t, the year in which it’s scheduled. The switchover has been rolling out to various parts of the country since 2007; we’re currently about 60% through the process – it finishes in 2012.Read more
User submitted reviews are such a vital part of the online buying process that we no longer simply hope we’ll find them; we expect them to be there. Reviews add objective opinion and harness the most powerful marketing tool in the world: word of mouth. And it’s not just about finding products that only have great reviews.
Over the last year or so we have been making an effort to provide a more helpful ‘fix it yourself’ (FIY for short) web experience by creating our own ‘How To’ videos. At the time of writing we’ve got over 130 videos, with 750,000 total views, across 12 video sites. The vast majority of these are viewed on our Advice Centre and YouTube channel.
However, we are just a small drop in the web’s ‘How To’ ocean. Here’s a look at some of the best FIY the web has to offer…
Hubert is working with the eSpares marketing team for a couple of weeks on a work experience placement. Yesterday, he was tasked with being the video production assistant on the filming of some Dyson DC25 fix-it videos. We asked him to write a few words on his experience of the day.
Okay, you’ve lost your TV remote. Well, maybe it wasn’t you who did it, it was the kids. Perhaps technically it can’t be considered lost lost because the kids decided that it was much better used as a hammer or as buried treasure. Basically these scenarios are leading down a winding path where you’ve now got a fully functioning television but no remote control. Does this sound familiar?
One of the obstacles that we’ve had with our help videos is that we’re a bit limited to the appliances featured based on what our team members own. We’ve got to hold our hands up, we’re a thrifty bunch and we didn’t want to shell out a lot of money on new appliances for our videos.
Mike got the idea to source old broken appliances on eBay, trying to get them as cheaply as possible, just to see what we could get.
Here’s what we bought…Read more